Class Profile Handouts

Each year, I design the Entering Class Profile handout for the University of Iowa College of Dentistry – an ongoing series that translates raw admissions data into a clean, engaging, and accessible visual format. Tasked with minimal initial direction and a spreadsheet of statistics, I developed a flexible design system that ensures each edition has a consistent structure while introducing fresh typography, layout shifts, and visual accents to distinguish the year. The 2024 and 2025 profiles showcase this evolution, balancing clarity and approachability with institutional professionalism.

This project highlights my ability to independently interpret complex data, apply strong visual hierarchy, and maintain brand consistency across multi-year series.